Imagine a busy manager of an industrial company taking on the role of a lecturer who patiently answers the questions of first-year university students. And imagine a university professor supervising the production process in a noisy factory building. A role reversal like this now happens on a regular basis in the province of Brandenburg, initiated in 2007 under the label "PerspektivWechsel" - A Change of Perspective by the Potsdam Chamber of Commerce and the Provincial Department for Science, Research and Culture.

The project aims at fostering the mutual understanding between scholars and business professionals. Ideally, it will eventually result in joint projects.

» PerspektivWechsel (in German)